How will human resources, recruiters, recommenders, interviewers, colleagues, admissions officers, alumni, students and other “influencers” perceive you based on your presence on websites like Facebook, LinkedIn and Twitter? It’s not just what you post, but also what has been posted about you — or about others with the same name — that could hurt you.
According to a survey by education company Kaplan, a unit of Washington Post Co., 38% of colleges that investigate social networking profiles have seen something that has “negatively affected” their view of an applicant. Only a quarter of the schools checking online presence said their views were improved by what they found, according to the survey.
Moreover, JobVite’s Social Recruiting Survey 2010 stated that 83% of employers will recruit in social networks this year and 80% will review social profiles.
Knowing this, how well have you managed your social networking profile? Do you know what is being said about you today by friends, casual acquaintances, family members and associates? What about potentially incriminating pictures or videos that may appear on obscure websites?
Everyone could benefit from a professional audit of his or her social-media presence. Bauer & Associates has provided this valuable, confidential service to numerous clients. Our experienced, online research specialists find and examine what’s written, where it appears, and how you can change or delete it. Furthermore, we can suggest opportunities where your online presence could be improved in order to increase your chances for success. It can take weeks — or even months — to turn an online profile from a vulnerability into a strength. Start today!
Tags: Facebook, JobVite, Kaplan, LinkedIn, profile, recruit, Social Media, Social Recruiting Survey, Twitter, Washington Post
