Executive Management


Daniel Bauer
President & CEO

Dan Bauer has created and delivered high-impact, strategic marketing initiatives in both the corporate and management consulting arenas over the past 50 years. His impact spans 70+ companies, across 20 industries. Before launching Bauer & Associates in July 1998, he served as Senior Vice President of Global Marketing & Sales for MasterCard International’s global debit organization. Prior to that, he was Vice President of National Marketing for Citicorp. His career also includes 10 years in advertising account management with DDB Needham Worldwide and Ketchum Advertising where he worked with a range of Fortune 250 clients.

Dan founded, led and grew The MBA Exchange to rank among the “Inc. 5000” Fastest Growing Private Companies in America.

His credentials include consulting for public corporations, high growth mid-sized players, and bold startups targeting consumer or business markets — locally, nationally and globally. He earned his MBA degree in general management while on fellowship at Harvard Business School, and his Bachelor of Science degree summa cum laude in communications from Ohio University. He has served on the board of directors of the Harvard Business School Club of Chicago, and has been an advisor to the University of Chicago’s Graham School. Dan is an active member of Harvard Alumni Entrepreneurs.